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Zachary Waldroup

How To Take The Best Car Photos

In today's digital age, the visual appeal of a product can make or break a sale. This is especially true in the automotive industry, where high-quality car photography plays a pivotal role in attracting potential buyers. 


As dealerships and brands strive to showcase their vehicles in the best light, innovative tools like the CarTurner can elevate their photography sessions to new levels. CarTurner, the world’s #1 selling automotive turntable, offers a unique 360-degree solution that transforms static photo shoots into dynamic, interactive experiences.





The Importance of Car Photography for Brands


Enhancing Visual Appeal

High-quality images capture the attention of potential buyers. Detailed photos that highlight a vehicle's features can create a strong first impression, enticing viewers to learn more about the car.


Building Trust and Credibility

Professional car photography conveys a sense of trust and credibility. When customers see well-presented images, they are more likely to perceive the dealership or brand as reliable and professional.


Increasing Online Engagement and Sales

In the era of online shopping, engaging content is key. Stunning car photos not only attract clicks but also encourage longer website visits, increasing the likelihood of sales. Visual content is shared more frequently on social media, expanding reach and boosting brand visibility.


Leveraging YouTube for Increased Visibility

Incorporating high-quality videos into your marketing strategy can significantly enhance online visibility. YouTube videos, in particular, often rank at the top of Google search results, providing an excellent opportunity to reach a wider audience.


By producing engaging car videos and optimizing them for SEO, dealerships and brands can improve their search engine rankings, attract more potential buyers, and stand out in a competitive market.



A blue Bentley being photographed on a CarTurner in a photo booth.


Best Practices for Taking the Best Car Photos


Capturing stunning car photographs requires a blend of technical expertise and creative vision. Here are five essential best practices to ensure your car photography stands out:


Prepare the Vehicle

Ensure the car is thoroughly cleaned and polished to remove any dirt, dust, or fingerprints. A shiny, spotless vehicle looks more attractive and professional in photos. The way the light reflects off the vehicles as it completes its rotations is worth the additional effort.


Utilize Studio Lighting

Use softbox lights or LED panels to evenly illuminate the vehicle, avoiding harsh shadows and glare. Position lights at multiple angles to ensure all parts of the car are well-lit. Diffusers can help soften the light, creating a more natural look.


Invest in a Good Camera and Lenses

A high-quality DSLR or mirrorless camera with interchangeable lenses is essential. A wide-angle lens (24-70mm) is versatile for capturing both close-ups and full-body shots. A tripod is crucial for stability and sharp images, especially in low light conditions.


Shoot from Various Angles and Heights

Capture the car from multiple angles, including front, rear, side, and three-quarter views. Experiment with low-angle shots to make the car appear more powerful and dynamic, and high-angle shots for a unique perspective. Apply the rule of thirds to create balanced compositions and use leading lines to guide the viewer’s gaze.


Focus on Details

Capture close-up shots of key features, such as headlights, grille, wheels, and interior details. These shots emphasize the car’s craftsmanship and unique selling points. Include functional aspects, such as the trunk space and infotainment system, to provide a comprehensive view of the vehicle’s capabilities.



A blue and silver Rolls Royce being photographed on an all white CarTurner in a photo booth.


Transforming Photo Sessions with CarTurner


What is a CarTurner?

A CarTurner is an innovative automotive turntable designed to rotate vehicles smoothly, providing a 360-degree view. This technology simplifies the process of capturing comprehensive photos and videos, showcasing every angle of the car.


How CarTurner Innovates the Photography Experience

Using a CarTurner in a photo booth allows photographers to easily capture all sides of a vehicle without repositioning the car manually. This not only saves time but also ensures consistent lighting and angles, resulting in a cohesive set of beautiful images.


Benefits of 360-Degree Vehicle Views

Interactive 360-degree views bring vehicles to life, offering a more immersive experience for potential buyers. They can explore the car from every angle, making it easier to assess features and details that might be missed in static photos.


Conclusion

Incorporating CarTurner into car photography sessions provides dealerships and brands with a powerful tool to enhance their visual marketing efforts. By offering 360-degree views and streamlining the photo shoot process, CarTurner helps create stunning, professional images that attract and engage potential buyers. 


In an industry where first impressions matter, investing in high-quality car photography and innovative tools like CarTurner can make all the difference. Contact us today to take your car photography to the next level!


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